How Effective is Your LinkedIn Profile?

59% of respondents to ROI research say that Linkedin is the most important platform of their social networks. And who can blame them?

Many large companies are now signed up with Premium accounts, meaning they can contact any Linkedin user without being connected in any way. This is driving the current generation of candidates to prioritise their LinkedIn accounts, and ensuring LinkedIn becomes a dominant recruitment tool.

Here at Thatcher Associates, we recognise the necessity of a great Linkedin profile for all potential candidates. That said, we also understand that creating a profile which will attract the recruiters might seem tricky…

Whilst our initial article “Give your Linkedin profile some TLC” covers some of what we feel is necessary, if you’re looking to update your profile and ensure you aren’t missing out, it’s worth checking out our latest hints and tips. This way you can feel confident that your showing the recruiters the professional ‘YOU’. 

Boost Your Brand

This is your profile. It’s reflective of your capabilities, interests and career aspirations.

This means that your personal brand needs to come through strongly, so that any recruiter can quickly and efficiently identify who you are and what you’re looking for.

An effective tagline beneath your name on the profile, describing your specific job title will work wonders should a recruiter choose to do a generic search for a position i.e. Residential Site Manager.

Personalise Your URL

This is so easy to do but makes a big difference to where you may rank in Google searches of your name. To ensure your Linkedin profile ranks higher, you can include your name in the profile URL.

Go to your profile, click edit.

On the right, when it says Public profile, click edit.

Under the heading, Public Profile URL, type your full name with no spaces.

Set the address.

This will ensure that your Linkedin profile URL appears as

Supercharge Your Summary

When it comes to writing your Linkedin summary, be clear and concise.

No one likes someone who waffles on about the places they’ve been and the things they’ve done for paragraphs on end.

A good rule of thumb is to use the first paragraph to summarise what you’ve done (making sure to emphasise why you’d be a fantastic candidate) and to include any awards you’ve won or specific achievements.

Then, use the second paragraph to expand a little on your future career aspirations. Obviously, don’t bad mouth your current employer, but a little ambition is an attractive trait - not to mention it gives recruiters a good idea of what you’re looking for.

(DO) Sweat The Small Stuff!

Spelling and grammar are essential if you’re trying to create an effective profile.

With so many possibilities, recruiters aren’t going to hang around on your page if it’s littered with typos and errors. If you couldn’t spend five minutes proof reading, how can you claim to pay attention to detail?

Likewise, you’d be surprised by how many candidates neglect to include vital information such as their location and contact details. If your goal is to appear as a potential candidate, it’s well worth checking that the recruiters who headhunt you can actually reach you!

Put Up A Picture

LinkedIn reported that entries in their search results which feature photos are seven times more likely to be clicked on.

This proves just how important it is to include an image on your profile. Just a standard headshot, with nothing outlandish and no other people or pets included can be the difference between being clicked on and being ignored.

Additionally, a profile photo adds credibility, allows people you may previously have networked with to easily recognise you, and adds a certain amount of personal appeal. All of these things increase your likelihood of being recruited through LinkedIn.

Get Chatting

Join groups relevant to your industry, participate in discussions, and try to establish yourself as a leader.

If recruiters and potential employers can see a candidate is knowledgeable within their field, and contributes to group discussions, they’re more likely to be interested in hiring them.

Don’t just chat about your skills in a certain area; join a relevant group and demonstrate your capabilities!

If you’re interested in getting involved in some relevant Built Environment LinkedIn groups, why not check out some of the Thatcher Associates ones:

Extra Options

It’s always handy to have some recommendations or endorsements for specific skills - recruiters will be looking for the thumbs up icon to see if you really do know what you’re talking about within your role.

Furthermore, if you haven’t already done this, it’s well worth linking your email signature to your Linkedin profile. Adding a small icon is pretty easy, and will mean that anyone you correspond with will have a direct link to your efficient, professional page.